early campaign polls measure name recognition and not much more. even later on, they often lag behind changes in public opinion as we saw in iowa. and pundits who emphatically predict outcomes before votes are cast are selling snake oil. and one final lesson learned from campaign 2016, there has to be a better way of doing this. your feedback is welcome via e-mail at keller@wbztv.com. or on twitter at @kelleratlarge.