>> going straight to the white

volume of the popcorn, the expansion ratio. this is showing this popcorn expanded 43 to 44 times its original volume. >> wow. >> wow. >> is that good? >> very good. >> if you have an inch worth of popcorn, it'll pop up 40 times its original volume, 40 inches. let's all go to the lobby >> reporter: when you go to the movies, the bigger the popped kernel, the fewer kernels required to fill the box, which means more profit for the popper. the popcorn can't be beat >> reporter: it puts a lot of pressure on gary.