>> reporter: it happened in steubenville, ohio on august 11, 2012. a video uploaded a video laughing uncontrollable of what sounded like the rape of an incapacitated girl. >> he rained marcel lues wallace in "pulp fiction." >> reporter: a picture of the passed-out 16-year-old being carried by two players from the town's legendary football team showed up on instagram. it continued later with these comments on twitter. some people deserve to be peed on. never seen anything this sloppy, lol. the images were soon removed, but not before being captured by crime blogger alexandria goddard. two players were arrested a week later, but she began blogging about the case, afraid that the popularity of the town's big red football team would prevent the attackers from being brought to justice. her blog came to the attention of anonymous, a loosely