information, there are fears that businesses are doing more than that, analysing personal information and working out how to make money from that? businesses innovate because they want to be more successful businesses, absolutely, but they do so businesses, absolutely, but they do so by innovating the products and services they use to make sure they are accustomed, and that happens across the economy. whether you are booking a flight online, whatever you are doing, the relationship with your business is online these days. it is important the right legal framework is there. and one criticism at the moment is unless you do something explicitly ticking a box to say you don't want your information there, it is a given that they can take what they want? it is right that there is a more active process in terms of obtaining customer consent, being able to do things with data. it makes the customer think more about how their data is being used and that dialogue will have to happen more in...