family-friendly environment, so png, wheaties, smuckers, nike, we are in some financial and risk management. libertine you. really some interesting categories. >> it sounds like you want to hug the guy, not necessarily just state behind him. the challenge is to make him relevant for those two weeks. there is such an intertwined mess of official sponsors, individual sponsorship opportunities, and especially the russian government may or may not make it easier for you. how do you respond to that? >> it is not easy. we understand what they need to do to get the most value to their sponsors. when we are dealing with usoc sponsors and for the non- sponsors, for the non-sponsors it is important for , us to activate through the and how do we reach them through the sponsor demographic before we get into that kind of dark