>> now to the new hollywood. ultra hd may be the new frontier. netflix said that the new season of "house of cards" will be available in the 4k format. how else is this technology being used? our reporter joins us. andy, is it just tv studios jumping or happening in movies, too? >> it is happening in movies. sony has been a big proponent of 4k or ultra-hd. they are having their studio, the film studio, make all future films in the format. it is ultra high definition resolution that is twice the resolution we have now. as they are moving in that direction and creating were content for these new devices. >> is it going to be a standard in tv and film? >> it is moving in that direction. the more the content has become