>> we are talking about $400 million for forbes magazine. to $400 seeking up million which is about twice as much as they expect a magazine to go for like that. most go for a different multiple. one would expect about half that price. forbes has been emphasizing the fact that it is not just forbes magazine on the block. it is a worldwide brand. they do conferences, they lend their name to property developers. there are three main bidders according to people familiar with the talks. none of this is confirmed but it does look like there are three main bidders. fosun group from china, spice global from singapore and from here in berlin axel springer. fosun group already has a mission ship with forbes. the spice group is looking and axel springer publishes the russian version of forbes. they all have an interest here. suedn't forbes also being