this seminal book on the israeli startup nation was written in 2009, so the story isn't new, but i believe the world still has no idea about the innovation and shareholder value creation that will come out of israel in the coming years. caroline: give us some stats. i know you have some great ones in terms of the sheer amount of ipo's per person. >> when the book was written in 2009, it was written based on any stat you looked at, the number of startups per capita, the number of exits, israel was crushing the rest of the world. here in the u.s., on the nasdaq for instance, israel leads all the other countries in the world on a per capita basis. it is more than two times the number of ipos on the nasdaq versus canada, and it is more than 100 times on a per capita ipo's out ofber of china.