farmers in nebraska subsidizing people with beach houses in new jersey. jason: this is a really appealing investment, the insurance side of this. james: there is very little correlation to financial markets and extreme weather events. funds,very large sovereign wealth funds and hedge funds and others basically news -- use the insurance industry for disaster risk as a hedge against financial markets globally. that has just resulted in, pardon the pun, a flood of capital entering into the reinsurance market which has made capital extremely cheap and also has disincentivized a lot of providers from accurately pricing risk, because it is not their money. jason: people do not necessarily think about these as investments. they all want -- they almost think of them as a piece of jewelry, it is a luxury item at the highest level. james: absolutely right. that said, i don't think anyone buys any luxury item except for maybe a new car that they are driving off the lot thinking it will...