>> we have a chapter in the book
called psuedo competition.
it's how you get efficient
resource aloation and
innovation.
the mobile industry, they each
spend $35 per subscriber on
advertising.
no market share is changing
hands.
look at air-tel, they spend,
their customer spends $15 per
year with them on service.
so our companies spend twice on
advertising what the average
indian is paying for service and
they're managing --
>> part of the argument, the
yuntd lying theme in the book, a
question mark around capitalism,
i would suggest.
is that --
>> no, i don't think so.
>> that's the wrong take-away?
>> that's the wrong take-away.
>> okay.
capitalism survived the
transition from the agricultural
economy to the industrial
economy in the 19th century.
it's going to survive the
transition, the information