it reminds me of when isaiah thomas decided to take it to michael jordan. remember that in the jordan rules 30 for 30. this is about jordan ruling now. michael jordan. i mean what can i say? this is the jordan shoe on steroids steroids. how do they even know who michael jordan is? and they buy his shoes. >> they do. i see it many my house. >> jordan. >> yeah. yeah. it's out of control. the sneaker thing is kind of nuts. >> and it's the $117 to $130. >> i see it all the time with a 12-year-old boy and it's scary. >> kevin plank, and i love him, he has to remember that he is up against the co-los sas. >> western europe was incredibly