underarmour is the number one brands male teens is an old brand they no longer wear. that's not good. that got an estimate decrease and a downgrade from piper jaffray today as a result. if you want to take a look at the upper-income females it got only one vote, underarmour, from 6,000 total teens as a preferred brand. ralph lauren falling out of favor and ugg dropped out of the top ten shoe brand for the first time in ten years. vans owned by vf corp breaks into the top ten clothing brands for the first time and is the second favorite footwear brand again this year, but with the higher share than last year. supreme may not be familiar, but this one is landing in the top ten as the favorite clothing brand and tommy hilfiger cracks the top 20 for the first time at least for the guys. >> gosh, i feel old. i don't know supreme >> yeah. >> what's interesting is they just released the reports and they've confirmed that carlisle has made an investment we don't know the exact amount and it's...