i'm surprised you didn't see more >> how about, grasso >> it's aspirational at best >> there's like ten of them in times square out the front door. >> it is crazy, to your point, how expensive these jackets are. and they're everywhere, every age. you said it, it was a mother and daughter, wearing these -- canadian or canada >> nobody can get the name right. >> i get it right. temperamental. >> ultimately this comes down to valuation. we've seen this so many times, these fads these companies have a great product, that clearly is, certainly looks warm but ultimately, what are you going to pay for it? you get to a place where these things start to become ubiquitous if there's a camo goose out there, we're starting to get ubiquitous >> it's cold for the cameraman she wanted me to put on her canada goose >> that was dumb