could crumble. my name is marcus lemonis, and i risk my own money to save struggling businesses. we're not gonna wake up every morning wondering if we have a job. we're gonna wake up every morning wondering how many jobs we have to do. it's not always pretty. everything is gonna change. everything. but i do it to save jobs, and i do it to make money. this... let's go to work. ...is "the profit." cory nieves started mr. cory's cookies when he wanted to buy his mother a car. i put this in here when i was 6, and i said i wanted to get this for you. lemonis: only 6 at the time, cory worked with his mother, lisa... cory: they will go in the oven once this is ready. lemonis: ...to develop a recipe for an all-natural cookie. cory: perfect. lemonis: then he packed up his red wagon and started selling to local businesses in his new jersey neighborhood. woman: thank you. cory: thank you. lemonis: soon the world took notice. lisa: you know, tomorrow we're gonna go to this increasing your...