>> i want to start advertising with zipcar, and--and doing some cross-promotional advertising with them. >> what's the--what's the next idea? >> no, that's a valid idea. >> that's a great feature to have after the sale, but doesn't generate people coming in here. >> there's marketing, there's advertising, and part of advertising is the radio. >> it's--honestly, drew, it's like--this is like a broken record to me. i don't feel comfortable with it, i'm sorry. >> andrew is supposed to be in charge of marketing and advertising, and car cash spends between $20,000 and $50,000 a month. most of that is spent on radio. now, jon won't let him control the radio, so really, in the end, andrew is in charge of nothing. i want to hear you tell him why radio is the right thing for you. boom! hit the spot. >> radio is really, really important. it's a way for us to connect with our--with our customers. we need to learn how to communicate with them. >> okay, i did all that, though, and i got us killer...