and i think why the cbs directors have had such a hard time accepting the notion of viacom being brought into cbs. you know, the key profit center of viacom are the children's channels, nickelodeon and its family of channels you're talking about kids program network viewing overall as a sector down 50% in terms of ratings in the last four years and in the last quarter, against that base, they're down another 25%. i mean, this is worse than a melting ice cube this thing is really going south. and i don't think there's any management change or structural change that is going to deal with that underlying industry issue. kids are watching netflix. they're watching youtube they're playing games. they aren't out there watching these channels the way they were and so, that's a hell of a difficult situation to hoist on a company where network broadcast television as a whole