people are turning off fox even brian stelter at cnn said we're cutting into fox's audience. last thursday night, nielsen reported that we had over 1 million people per minute tuning in, and i say that tells half the story because we're also free on a lot of ott devices, like roku and you tube live which fox is not, and we think that almost doubles our audience when fox says they're getting 2 million a minute, and newsmax is getting 1 million, and nielsen, we're cutting in people want a consistent good quality news product fox has been around a long time, and i think that they have had a lot of market share. they control about half the cable market >> i'm sorry i want to get to so many different things it's not a typical business model with sub fees and advertising. how did oes it work? are you paying to be on some of these cable outlets and are you profitable or?