this to me first. >> this is happening in india in southern india. it's the annual fish med festival. now, t.j., hundreds of thousands of people line up to get a live sardine, two inch live sardine, and it's coated in special spices. the secret recipe apparently is around 170 years old, and comes from a hindu saint. and the hindu saint told the gold family they were allowed to administer but this couldn't make a profit from it. there's no profit. what you're seeing now is children being fed the live fish, asthma and other respiratory problems, and the indian government ships literally busses these people to the place where the festival took place this week. >> this is supposed to treat asthma? >> supposed to treat asthma and other respiratory problems and being criticized by certain people and the gold family says its pharmaceutical companies who are criticizing them because it cures asthma and other respiratory diseases so well. >> it cures allegedly cures?