apple be something that was a little bit mine because i was an american and it was an american company. >> american institution that has changed the world. thanks, erin. andy surwur is joining us, editor of "fortune" magazine. what will happen to p apple now? >> there's been speculation about that for a while, wolf. part of what steve was doing over the last several years as he declined and was well wa ware of that was he was setting up apple for this unhappy day. obvious obviously tim cook has now been the ceo for a little bit. there's a whole other deep bench for the company that has been waiting to fill his had shoes. they're very big shoes. the shoes can't be filled. i mean, this is a once in it a century type of person. you were talking earlier about how important he was. he was the most innovative ceo of our time. owe may not have been the best ceo because on a personal level he had failings when it came to interacting with people, for instance. but in terms of creativity...