innocent be punished. if the stand card was that caution has to be an absolute principal. the guardrails on the highway would be 100 feet high and the speed limit would be five miles an hour. >> here's the thing, by the way, it's a very entertaining book and it's very well researched and you have a great sense of history and applaud you for this. under normal circumstances, we would get along absolutely fine. in terms of the details, in terms of the cliches you illustrate, the sort of more difficult point is that in modern politics you don't have the time you used to make a well constructed speech. we are now living in a sound bite generation, you and i tweet at each other and we thoroughly enjoy it. you have to get a message over in 140 characters. and isn't that by definition the new society we're in, doesn't the -- doesn't that inevitably lead to a more cliche ridden game. >> it's the nature of politics, even before twitter, there were bumper stickers and all the rest. and that's...