>> now meet your candidate for
the united states senate.
>> how can this young
whippersnapper of a congressman
without much of a record run
against henry cabot lodge jr.
who has an ancestry that's much
more distinguished?
>> it was a brazen move, a move
that looked totally quixotic,
and nobody gave him much of a
shot.
>> jack needs all the help he
can get.
and his mother rose is one of
his most important assets.
>> rose was the expert at
campaigning because she'd been
campaigning with her father from
the time she was a teenager when
he had run for mayor of boston.
>> rose kennedy was fantastic in
front of an audience.
she knew exactly what to say,
and she knew exactly how to say
it.
she was extremely smart about
politics, but she was also very
smart about human nature.
>> there was an idea to have
formal tea parties where rose
kennedy and her daughters and
jack kennedy would go to a fancy