influence and he really did teach the world to think differently, didn't he? >> the amazing thing about the ipod is here's a personal computer company and it had finally clauped iwed its way bah the beautiful design and he discovers now we have to think different again. and he says we're going to do devices, devices that will make your computer sort of the hub of your digital lifestyle, it will be for music and phone and everything else. he takes apple in the againing of 2000 in this whole new direction. >> i guess what's so satisfying for him, the story is steve jobs building up a lot, being cut off at the head, thrown out, discarded and goes off and has this amazing success in hollywood and comes back and takes over the company when it's dying on its knees and turns it into the biggest company of its type ever seen. >> it's one of those dramatic tales, cast out, returned from the wilderness. when he comes back he says we now have to focus. they were making mcintosh, 9600, 9400. ho...