about doing things in a different way. it's the inertia they drill into society is enormous, the advantage it gives to the status quo is staggering, the idea of changing people boxes within which we around reality, it's a real problem. the third big problem i found is, if you want to make a change that will make things better, but has more moving parts than the way things are, that's really hard, i'll give you the best example with energy. you want to build a coal fired power plant, you have to go to one contractor to build the plant, one to supply the coal, one governmental agency to approve the plan and the rates and you're off to the races. someone else has done all the rest of the work. you want to create just as much energy in a much more expensive and labor-intensive way by having massive building