it was one dollar at first, chuck wagon buffett. you stuff yourself with all the od and you are so wound down you keep gambling, you are stuck in the casino, that was the idea and this worked. it was very successful and several other casinos opened i on the las vegas strip after that. so this idea that you wanted a lot of attractions around to keep people in the casino was good business. we've all heard about the rat pack. but the interesting thing is a lot of the entertainered -- entertainers really started to make their name big there. sammy davis jr., when he started there, was the will matson treeo, his dad and uncle and at some point sammy became bigger. as this memo from the william morris agency shows, the billing mr. davis needed was his name had to be in the same trio ype as bill mastin