slippers. it's all about the emojis. whatever. thank you, cheryl. let's go back to this idea of technology which we were talking about on our last break. if you want to pick a brand. a new survey, black friday shoppers are more interested in samsung deals than apple deals. the founder and ceo is with us. so i don't know. one side of me says everybody is getting over the problems at samsung with the phones catching on fire. the other side of me says if you ask a question one way, that's the answer you are going to get. samsung sells so many different items. i don't know, that's just me. what dyou make of these numbers. >> what we have is am sung has an explosive past. but samsung already has so many twice dries and so many products. we conducted a survey of 1,000 consumers and we see people will go for large tvs. now that you have 4k, people are going to go and grab them, and samsung is one of those brands of tv and apple isn't. so this is one of our findings. >> that makes...