we have what we call our core brands, coors, miller lite, bud light. all the distributors carry all the craft brands. so the core brands aren't important anymore. so what is happening to the beer companies, they're losing all their craft beer sales but their core brands are getting destroyed. stuart: they're destroyed? >> oh, the sales are being reduced so light beers like coors light, miller light, bud light, they're consumed later in the evening after people have one or two craft beers. they move in light beer direction. rather than drinking three light beers in a night, you might have one at the end of the night. so not only is the ordering occasions lower, less beers being ordered, but they're ordering less of those core brands. it is a real dilemma. ashley: are they drinking more wine instead? >> more wine and a lot more spirits. spirits are hot now. craft spirits are hot now. stuart: what is a craft spirit. >> craft spirit, there are distilleries open all over the