they go from log to your kitchen. and we have channel log, a familiar name in the tool aisle. >> reporter: you said a lot of the businesses are small so they struggle to get here but they wanted to come because they wanted to do something patriotic. >> a significant number of them said i don't know how we're going to get there but we're going to get there. for many, this is their first show and manufacturers as a whole do a terrible job of marketing their product. they know how to build it but to sell it, distribute it, put it in the market, they don't do a very good job. >> reporter: this event starts with the pledge of allegiance, the nation alan them and a prayer -- national anthem and a prayer so it's a well rounded event taking place in downtown indianapolis. lauren: i'm going to take it from there. we're looking at a new survey, it shows that six in 10 american consumers would rather buy an american made product than an imported one. many of them even willing to pay more for...