cars too. they have a $5,000ev in china. the market sort of decides the kind of cars that you purchase and, you know, those college student, you know, the cheapest 10 cars in the u.s., they garner about a 6% of the market in 2023. that's the market for the cheapest cars. and then the kind of market that you're in whether it's china or india, mexico or here, that sort of sets the price of the cheapest cars. you know, like, you're not going to run out and buy the seagull because americans tend not to want stripped-down, cheap car, you know? it's always a nice headline, we use the you go analogy in the if story -- yugo, it was a $4,000 car and it seems great, but then service is a progress, reliability is a problem. it's actually -- a progress, it's very expensive to get it fixed. remember, the up-front cost is only one portion of the equation there. >> so what do you think u.s. automakers need to do to head off this chinese competition? >> so the way i liked it best,