can the private markets handle the pricing? look, it's really nice. if you need to go get an examination or a physical, whatever, yeah, you can probably take cash at a lower rate through that internet advertising by the doctor. but that's not where the real costs are in the health care system. the real costses are in expensive treatments like chemotherapy, for cancer, heart disease, heart surgery. i got to tell you something. you can cut the price in half and americans could not pay for that. >> but look at these doctors that we're talking about. we're not just talking about general check-ups. these are surgeons on the internet. knee surgery. i had a knee surgery myself, costs tens of thousands of dollars. they're now advertising on the internet. it's not just the simple stuff. >> it's not -- it isn't just the simple stuff. i hear about the cancer treatment. but the thing is the exchanges were always so great, why not let them stand against the existing plans in the marketplace? why...