the context on facebook without.ing to lease the net work in exchange for share of advertising revenue. sarah lacy facebook is talking to the "new york times" on the verge of giving zuckerberg a fat bit of content to keep people on facebook. >> it is fascinating and it is the combination of "new york times" and buzz feed together such a p.r. master stroke of face book, two big media giants on polar opposites of the scale buzz need is very modern very new media, highly valued going after shares and distribution and all about distribution, and "new york times" all about brand, one of the only publications where subscriptions seem to kind of be working. leveraging off the 150 year plus reputation and frankly beg of the publications want a limit bit of what the other has.