companies are making a strategic push into other parts of asia, where women are eager to try out new japanese makeup and hairstyling trends. nhk world has the report. >> reporter: most of the customers at this cosmetics promotional event in osaka are foreign tourists. these boxes each contain a set of cosmetics. the cover model looks different. but it's the same face. just a makeup change. the products are popular because it contains everything customers need to adapt the latest japanese style. each kit costs about $85. the kits are being sold overseas this year. >> translator: there's a lot of interest in japanese beauty products abroad. japanese manufacturers are able