me the box scores for, and i'll use seattle terms, the seattle seahawks, i want to know what's going on, i want to know with the mariners, i want to know what the traffic is let me know, so i don't have to spend time finding it. >> how much of a lock do you have on the car manufacturers? you talk about you know, being in partnership with ford for you've been in the space for 15 years, a long partnership with ford. last week at google's developer conference, they showed off what they're doing with ford. and i think we're going to get to the stage whereby you can go buy your ford car. but who do you want to do your software inside? is it microsoft? is it google? that's going to become quite competitive. >> i think it's possible. although with a car manufacturer, they want to have control over what's in their car. >> very early on in the process? >> they want to make sure that they're not having driver distraction. that they don't have the, the flat lent noise application on the system,...