cameras and actors in this company and cartoons for lack of a better word in this company, things are shifting more your direction. >> yes. >> in the end, it's the animation and the cg that will really drive hollywood. >> i think that's -- i believe that's going to be the case. that's right. it's not just the way the media is made. it's also the way the media is consumed. so the relationship between animated films or digital graphic imaginary and video games or websites and the digital media the consumers are consuming, seeing a sort of marriage between the means of delivery and the means of production. that creates all sorts of exciting possibilities. whether that's cinematic, interactive experiences or movies delivered to your cell phone. i mean, all of these are different ways of using that digital technology. >> there's a danger though if you become a technology company, pixar made finding nemo, yes,