shelf or have the lever on a soda machine which thing to take, which product is in their interest. all we're trying to do is educate and then hopefully if they understand they would be better off with one product or another, they'll make the intelligent choice. >> you could do ads for education as the executive of new york city, you are telling people what they can and cannot do. why is that government's job to do that? >> we're not telling them at all. we're telling them what science says is or isn't in their interest. we allow you to smoke. we just don't let you smoke where other people have to breathe the smoke that you -- that you're exhaling or comes from your cigarette. the same thing with obesity which incidentally is a public interest because we're going to spend $5 billion on treating people of 0 obesity in our hospitals in new york city alone this year. but regardless -- >> where is the line? where is it too far for government to go? >> i do not think we should ban most...