its business in japan, so ceo dan amos fired him. >> the first thing is panic, you know, a crisis has just occurred. what is going to be our next step here? >> aflac! >> reporter: well, find a new duck voice. >> that wasn't funny, dude. >> reporter: not exactly what aflac executives learned in business school. more than 11,000 people auditioned online. >> aflac. >> reporter: hundreds more in person doing their duck in a variety of moves. you got one where you're crying through it? >> aflac! >> reporter: laugh if you want. for aflac, getting it right is no joke. >> aflac. >> reporter: by month's end the company will pick a new voice. >> you want me to say aflac in spanish? >> reporter: the job pays low six figures just to quack one word well. >> aflac! >> reporter: is this a great country or what? >> never dreamt i would be quacking for my living. >> reporter: mark strassmann, cbs news, atlanta. >> aflac.