and it will last you a lifetime. about 80% of u.s. households put up artificial trees. >> we like to have an artificial tree because i have allergies, so we've had them... our whole life. >> balsam hill has everything you need to make the season bright. >> reporter: artificial tree companies, like balsam hill, are also stepping up their marketing and tech game. >> just this section, and it goes right down in there and as soon as it goes in, it lights up. >> reporter: mac harman created balsam hill in 2006 when he was disappointed with the fake tree options. >> it comes pre-lit which say huge advantage. but, also, you don't have to water it. you don't have to sweep up the needles. >> reporter: if you're really torn over whether to go real or fake one solution is to join the 11% of americans who buy both. nikki battiste, cbs news, cherry hill, new jersey. >> ninan: still ahead, she was sailing around the world alone before a storm flipped her boat and left her stranded. than psoriatic...