all places not here in silicon valley but that are called magic leap working on some stuff they've been very secretive about, very apple but sounds like incredible and it's ability to sort of make you feel that virtual things are in the room with you. i totally agree if i were apple i would have my own team developing that or buy magic leap in a hurry. >> google has a lot of money in magic leap and on the board of magic leap. >> rose: hoorls the most impressive, facebook or google in terms of looking at company development and scooping up the best. >> i think it's facebook. >> rose: instagram being a good example. >> what's happened is the only way you disrupt a giant like facebook as dominance in its field is to wait for the next paradigm to come along. for this paradigm in mobile, you can't beat facebook. but if something new comes along maybe then there's the opportunity to do it. so mark zuckerberg says do you know what this virtual reality might be the next paradigm i'm