that's something that the short-term investoty commu doesn't focus on. >> you also mentioned volatility. that's what people are really most upset aut. investoret very upset when a company misses the earnings estimate by a few pennies and the stock falls 10%. that's what gets them upset. eliminating guidance is not going to get rid of that problem. >> let me give you ametaphor. the fed. w they didn't put a number of dots up there wld have a debate on how they're going to get through inflation. that's what's relevant for keeping them calm and guiding the companies. >> i had an ilexample,am lee, i looked at kroger. they recently announced that their profit margins were going to be squeezed because they were making more investments in the ecommerce business and immediately eluding to what rahan said, that stock dropped by 11%. you have to think hat plays with the ceo's mind. that might make a difference if they know the stock is going to suffer in the short term. >> absolutely. they make...