and joining me now is darin pepple from panasonic. hey, darin. how are you? >> i'm great. >> good to see you. cameras are a big thing. a lot of people are really interested in taking great still photography, but also motion video. and i hear you guys have something that's a little hybrid, a little "best of both worlds"? >> yeah, we call it hybrid photography. basically, all we're saying is that panasonic, being a video company, has brought video to the photographic world. >> okay. >> so, we call it "hybrid" -- mixing the two together, whether it's through what we call "e products," for a professional, or just for a consumer that really would like to have something extra and special on their social-media page. >> so, give me a sense. so, i'm using the camera -- like right now, you're showing the lumix, the dmc-g -- what is it? >> we call it gm1, just for short. >> gm1. okay. so, on this, i'm taking pictures, but i can instantly -- you're saying -- just push a video button and...