it's women. it's professional women. it's millennials. and their attitudes towards government are totally and completely different than the attitudes of the archie bunker voters of the '70s. i don't want to be too dismissive. the attitudes are totally different. and rubio looks different than mitt romney and his story is different than mitt romney, but he is delivering the same romney/reagan message into an audience that i don't think is buying it anymore. >> i feel like we hear so often that demography is destiny. i feel like policy is destiny here. and i felt like actually the single most embarrassing thing about the republican response was to say that this is the post romney republican party and we're going to have him vote against the violence against women act as the one other thing he does on the day that he gives that response. in terms of appealing to women voters specifically and the gender gap was as definitive in this election as it was in any other. do you see the...