this happens in every presidential campaign. it certainly happened in 2004. until this year, it had never really happened on a nearly daily basis. but now this year, we have the presumptive, the republican nominee donald trump who seems to have made a strategy out of saying things that will make news for their inartfulness or inflammatory nature. it becomes the news on an almost daily basis, no exception the past week. >> isis is honoring president obama. he is the founder of isis. he's the founder of isis. he's the founder. he founded isis. and i would say the co-founder would be crooked hillary clinton. co-founder. crooked hillary clinton. >> now, obviously, when the republican nominee for president of the united states calls the sitting president the founder of a major terrorist group, it's going to get a lot of attention. it was such an outlandish claim the media hasn't been sure exactly what to do with it. several out. s have gone the straight forward route of fact checking...