one phenomenon to consider here, the bradley effect. that term was first coined 35 years ago when african-american tom bradley, by the polls, looked to be a shoo-in for california's governor. only he lost. some political scientists reasoned thereafter voters were saying yes to pollsters over the phone or in person, but when in the polling booth with nobody around, could not and did not vote for an african-american candidate. with donald trump, it could have been something similar. when asked by a pollster over the phone, donald trump supporters did not admit their support for trump. when in the voting booth with nobody around, they instead did vote for donald trump, a reverse bradley effect, if you will. we saw hint of this during the primaries. 538 found trump polled six percentage points lower on average in live interviews compared to digital polling where they didn't have to talk to anybody. perhaps why his surprise win in the primary and later in the general just days ago. voters...