reconstruction. will the business community wade into this fight? how much could that change things? what other pressure points are there as the clock ticks down on the voting bills in great state of georgia? joining us now, latosha brown, cofounder of black voters matter, one of the organizations behind the ad-in the agc today. thanks for making the time. >> thanks for having me, rachel. >> help me understand the strategic thinking here, decision to engage the biggest of big businesses in georgia to get them on your side in this. >> corporations have a responsibility, they have a responsibility, we work there, serve on boards, are consumers. black people in state of georgia consume $106 billion are part of the economy. we think they have a simple responsibility. this is an attack on black voters, but also on democracy. we're saying this is a prime opportunity. top name like coca-cola ran campaigns saying they were