a brand which maybe don't put the associated with russia but i think it has very strong russian roots which is. a great company just dubai world anti-viral program exactly like more recently there's been an i.p.o. and they see that right. and right is that we are actually in a better life in india and that. there are a lot of very very bright russians a lot of people who have very good computer skills software development and i think that is becoming a brand with russia. you actually run a chain of electronics. soft goods chains how hard is it in russia today two thousand and eleven to create a lasting viable valuable brand. i think that you can create that as a brand in a day you know because the station changed so quickly even in our segment of electronics after almost lain thousand years of development of all existing chains now we are just. a big changes in industry because of the impetus of internet