say forty years ago is nothing compared to big business i mean you can't compare the two ok cliff what you think about that people calling it an industry. i think it's out of place as well look at it look at me look at me to look at haiti ok for a shake haiti is a good example well it turned into an industry sure you have n.g.o.s competing with how do you know there are injuries try to provide humanitarian relief. you have some competition between them for them to maintain themselves and even grow and i mean it's in that general sense you might see it as kind of an analogy might be to the corporate world but i think david's absolutely right you don't go into n.-g. o. work to get rich and you typically most people would go into it with some very moral or political goals in mind and so that's that's a distinction but yeah good place to look at how you're going to get organizations competing with one another for. growth for maintaining themselves in any kind of context and that's what's...