that led her to become prime minister but by the time bragg's it rolls around all of that years and years and years of hollowing out with oliver letwin talked about the merits of privatisation indebtedness hollowing out austerity finally caught up in like heinz craft which has been now being written down and it's become a commodity in the package food industry the brands of heinz and kraft now not really getting a premium in the marketplace like they would had their brands not been decimated in this way so too is the britain that goes out there in the world stage looking to cut deals but it doesn't have that cachet anymore the brand has been has been hurt badly by the hollowing out the privatisation the financialization the overtake of the entire country by the city of london kind of the end game of the margaret thatcher era so i agree it's a good analogy and the brand of britain is suffering and it's something that once you lose it it's very very difficult to get back you know it's...