the most scarce commodity of all time and that isn't the headline here ikea becomes 1st retailer to let customers pay using time ikea is now letting customers pay for goods with their time yes that's right the more time customers spend travelling to ikea the more they can buy because beginning from this month ikea dubai is running a campaign that will allow customers to spend their time as a currency simply by showing ikea checkout staff their google maps timeline which proves how much time they spent travelling to ikea stores now this is fascinating on a number of different levels 1st of all ikea is recognizing that time has value time has value in traditional financial markets time also has values and it's expressed in an interest rate a 2 year bond 5 year bond 10 year bond would yield greater interest because it is good for a greater amount of time and time has value so it's remarkable that we live in an era in the 21st century the era of negative interest rates which implies. is...