so it's like i say to anne "anne nice shirt. nice jacket. >> but you hate it. >> and i hate it or maybe i don't. i'm giving a complement. the thing is facebook inc. doesn't know the context but now we have a system in place and i can resolve to anne and anne could say "i didn't mean to post that photo in an inappropriate way. i'm going to take it down" and we survey the people and everyone feels good about the situation and traditionally we thought it was a case of bullying and two people -- >> misunderstanding. >> there was a misunderstanding so i wanted to point that out and we have this new social resolution thing and a great way to solve problems at a scale of hundreds of millions of people and it's quite awesome to see