haves some sense,e know theye bad for us. we know smoking is pad. you play choose tomoke but you know it bad for you. you choose to eat bad foods. you ow bad foods are bad for you. you know overweigh is bad for you you know when yore tpwhot overweightnd you know exerce is good for you. i'm walking through that delibately so i can ask thi question. sincthis is stuff we alrdy know, h do we get traction on thes issues? >> thiis part of what we're doing and part othe continued effort of getng you, getting each of our emplyees, gting ch of the citizatients d our grr comnities emotionally involved with the bodies. that's what we have been doing with the books. now we're showing at t cleveland clic that we can do thisor our employees. we lowered our health care cos from 50% of the national average for health carerganizations on a per person age adjusted basis