we're up "up all nightline" with abc's rebecca jarvis. >> reporter: it looks like any luxury hotel room, spacious, well appointed, right down to the robe and slippers. but this resort isn't in a big city. it's a tent in. the middle of montana on the shores of the black foot river river deep in the rocky mountains. the ranch says they set the standard for glamping. one of the reasons, assigning every guest a camping butler to take care of their every need. >> all you have to do is call a number here and you go straight into the camp butler phone. >> reporter: some of the tents are more than 1,000 square feet with electric blankets and indoor plumbing. celebrities and ceos are regular guests here. gwyneth paltrow posting these selfies while relaxing by the fire. >> we're grilling up a little beef flank steak. >> reporter: but the wide array of activities come at a price. and that price usually works out to at least $10,000 a week for a